Description: On Thursday, November 18th, 2021, the Multicultural Media and Correspondents Association hosted its 6th annual Multicultural Media Correspondents Dinner at the National Press Club in Washington, D.C. A bevy of entertainers, media industry insiders and influencers, policymakers, executives and corporate and advocacy organizational allies are slated to attend this exclusive, invitation-only gala.
MMCD 2021 Honorees:
- Media Luminary Honoree: Paula Madison, Principal Owner of The Africa Channel
- Radio Broadcast Honoree: Enrique Santos, President and CCO of iHeart Latino
- TV Broadcast Honoree: Harris Faulkner, Emmy Award-winning Fox News anchor
- Publication Honoree: Sara Kehaulani Goo, Editor-in-Chief of Axios
Challenge: ElevateX™ Agency was hired by the MMCA to manage the custom branded graphic design aesthetic for the event. We were also responsible for all social media marketing, email marketing, website landing page development, digital registration, and the overall digital production for the entire event.
Our Solution: The ElevateX™ team graphic designed all of the marketing collateral, flyers, social media promotional cards, and drove public relations promotion with the help of the Elevate Dayton editorial team for the event. We also developed and pushed out branded mailchimp email marketing campaigns promoting the event to the MMCA’s 6,000+ email subscribers. We also managed the promotion of the event through strategic social media marketing campaigns across MMCA’s Facebook, Linkedin, Instagram, and Twitter accounts.
What we did:
- Event Branded Aesthetic
- Copywriting
- Public Relations
- Email Marketing
- Social Media Marketing
- Content Creation
- Digital Marketing
