Description: On Thursday, November 18th, 2021, the Multicultural Media and Correspondents Association hosted its inaugural BIPOC Community Media Development Summit at the National Press Club in Washington, D.C. The event featured special keynote and panel discussions with leading practitioners and experts who will provide a roadmap for unleashing the power of Black, Indigenous, and People of Color (BIPOC) media to fuel the equitable and community-centered revitalization of neglected communities across America.
The event was designed to be a call to action for investing in community media as a community development and revitalization strategy. MMCA’s goal is to build a coalition of the willing that will work to eliminate the blind-spot that has kept the community development financing sector from investing in and partnering with community media – an overlooked but critical and trusted part of the civic infrastructure of local communities.
Challenge: ElevateX™ Agency was hired by the MMCA to manage the custom branded graphic design aesthetic for the event. We were also responsible for all social media marketing, email marketing, website landing page development, digital registration, and the overall digital production for the entire event.
Our Solution: The ElevateX™ team graphic designed all of the marketing collateral, flyers, social media promotional cards, and drove public relations promotion with the help of the Elevate Dayton editorial team for the event. We also developed and pushed out branded Mailchimp email marketing campaigns promoting the event to the MMCA’s 6,000+ email subscribers. We also managed the promotion of the event through strategic social media marketing campaigns across MMCA’s Facebook, Linkedin, Instagram, and Twitter accounts.
What we did:
- Event Branded Aesthetic
- National Press Club Event Banners
- National Press Club Event Screensavers
- Public Relations
- Email Marketing
- Social Media Marketing
- Content Creation
- Digital Marketing